My Approach
User Engagement and Incentive Research
To create a feature that would reward and encourage daily app engagement, I began by examining user behaviors and preferences around incentives. Recognizing that active users seek both rewards and immersive interaction, I designed the "Daily Missions" to provide achievable goals with appealing rewards, fostering habitual use.
Designing with Gamification in Mind
With "pearls" as the new in-app currency, I focused on gamifying the user experience to make daily activities more engaging. My goal was to design missions that felt both rewarding and challenging, encouraging users to earn pearls that could be spent in online games. I crafted the interface to be intuitive and visually appealing, making mission objectives clear and progress tracking satisfying.
Iterative Prototyping and User Testing
Employing an iterative approach, I developed prototypes and conducted user testing to refine the mission structure and reward visibility. Feedback guided adjustments to mission difficulty, reward feedback, and visual elements, ensuring that each part of the experience was engaging and straightforward.
