YouNow: Fullscreen Mode

After conducting multiple surveys that has taken thousands of users' input about our platform. We have decided that a Fullscreen mode was way overdue. The question was, which Fullscreen mode would benefit our users the most? We got that answer through an ongoing conversation with our active users, which was that we need to introduce Fullscreen mode in "Portrait". This was one of the largest projects I have been fully responsible for during my time with YouNow.

Category:

App Design

Company:

YouNow

Role:

Senior App Designer

My Approach

Identifying User Preferences and Needs

User feedback was central to this project. Survey results revealed a strong demand for a fullscreen option, with users specifically favoring a portrait orientation for comfortable viewing. This insight provided a clear direction, allowing me to design a viewing mode tailored to the unique preferences of the YouNow community.

Crafting an Immersive Portrait Experience

With the focus on portrait orientation, I developed layouts that maximized the screen area while maintaining accessibility to essential controls. The design needed to balance immersion with functionality, allowing users to enjoy content without unnecessary interruptions while keeping interactive elements within easy reach.

Prototyping and User-Driven Refinements

I adopted a cycle of rapid prototyping and user testing to ensure that each version of the Fullscreen mode met user expectations. This iterative approach enabled me to address usability feedback efficiently, refining navigation and interaction details for an intuitive experience within the portrait layout.

Ensuring Consistent Integration Across the App

Given the fullscreen mode’s role in the app’s broader ecosystem, I worked closely with the development team to integrate it smoothly with other features. This collaboration ensured a seamless transition between fullscreen and standard modes, enhancing the user’s overall journey on the platform.

Evolving the Design Based on Ongoing Feedback

Post-launch, I continued monitoring user feedback and engagement metrics to identify opportunities for improvement. This commitment to continuous optimization ensures that the fullscreen mode adapts to user needs and keeps pace with shifting usage trends.

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