My Approach
Building a Strong Brand Identity
The first step in my work with GrowDoc was to establish a compelling brand identity that would resonate with their target audience—cannabis growers and enthusiasts. I created a visual language that balanced professionalism with approachability, using clean, modern design elements that communicated trust and innovation. This included logo design, typography, color schemes, and imagery that reflected GrowDoc’s mission to simplify plant care through AI technology.
Crafting a Social Media Campaign
To engage GrowDoc’s community, I developed a comprehensive social media strategy. I focused on creating content that educated users about the app's benefits while fostering a sense of community. The campaign included informative posts, user testimonials, and interactive content such as tips for plant care, all tailored to the interests of GrowDoc’s audience. My goal was to increase awareness and drive engagement through visually appealing and informative posts across various platforms.
Designing the UI/UX for App and Website
A key component of the project was designing an intuitive and user-friendly UI/UX for both the mobile app and website. I prioritized simplicity and ease of use, ensuring that the app’s functionality—such as detecting plant deficiencies and diseases through the camera—was easy to navigate. I worked closely with the development team to create wireframes, prototypes, and final designs that were visually cohesive across platforms, while keeping the user experience seamless and efficient.
