My Approach
Analyzing Market Trends and Competitor Strategies
I began by conducting a thorough analysis of market trends and competitors’ packaging designs to identify opportunities for Mienta to stand out. This research provided insights into modern design aesthetics, materials, and branding strategies that were resonating with customers in our target market.
Developing Innovative Packaging Concepts
Using these insights, I conceptualized packaging designs that were visually appealing, functional, and aligned with Mienta’s brand identity. I focused on creating designs that emphasized the product’s premium quality while ensuring they remained cost-effective and sustainable.
Leading the Marketing Team's Design Efforts
As a team lead within the marketing department, I coordinated with designers, copywriters, and product managers to align packaging designs with broader marketing campaigns. My leadership ensured that every design choice was consistent with Mienta’s messaging and brand strategy.
