Fire TV: Nomads
Redesign of Amazon's Fire TV
Overview
Firestick: Nomads is a redesign of the Amazon Firestick experience tailored for international students and digital nomads. Built for a global audience navigating content, culture, and connection across borders.
Original System:
Poor Visibility of System Status
Hard to Focus, Aesthetically Cluttered
Hard to Recognize some functions
Problem
Streaming Wasn't Designed for People on the Move
Our research revealed friction points faced by users who are frequently on the move. Regional content locks, poor onboarding, and lack of cultural or social adaptability. The existing Firestick experience didn’t support life between countries.
Interviews
Q: Can you recall a time when it was
difficult to find something to watch?
Firestick Owner
Usually I have to dig deep to find a good show. But I mostly rely on friends’ recommendations.
“
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Q: How important is access to
your native language?
International
Student
It’s very important for staying connected with my home culture. Especially on special holidays
“
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Q: Are you interested in the
local streaming culture?
Nomad
Currently avoiding it, because
I don’t speak the language.
But I want to because It’s the best way to learn
“
“
Persona
I took what I learned about my target users' struggles, and visualized it into a persona "Yasmin". She's a 24 yo, Turkish student, living in Turin to pursue her Msc in Architecture.
Yasmin is going to Turin, to study Architecture
She arrives and is excited to start a new adventure
Yasmin wishes she could communicate with locals
She occasionally feels homesick
She lost access to her shows from back home
Mission & Vision
Firestick: Nomads reimagines streaming for international students and digital nomads, offering a portable, intuitive, and culturally adaptive experience. It helps users feel at home anywhere by making content access seamless and socially connected.
nomads
